San Francisco, September 14, 2020: Magpie Travel, the San Francisco-based company offering content management solutions for the Tours & Activities sector, announced the appointment of Baidi Li as Head of Growth Initiatives. Until recently, Li had been a Regional Director at Viator, a leading company in the sector.
Discussing the appointment, Magpie CEO Christian Watts said “Baidi brings an enormous amount of experience to the company. Importantly, she understands the challenges that content management poses for OTAs and resellers. We’ve built the Magpie system to deliver substantial benefits to operators, but we know that the benefits are even more significant for resellers who are managing tens of thousands of products, constantly focused on maintaining content quality, and always seeking new and interesting operators.”
Watts says Li will concentrate on new product initiatives, and also provide Magpie with a much-needed focus on the vast Asia-Pacific region: “Operators throughout Asia-Pac are gearing up for a return to normal operations, and they have an enormous amount of work to do preparing their content for distribution, including updating every single product with Covid-safe information. Magpie can help; having Baidi in the region will allow us to provide the required focus,” he said.
Li said that she had been watching Magpie for some time, and admired the company’s deliberate and focused approach to the market. “I like that Magpie is very focused on content management, which is so crucial to the success of both operators and resellers. I have been wondering for some time if there might be a more innovative approach to the creation and distribution of content, because the current methods are tedious, inefficient and quite resource intensive. The Magpie solution delivers benefits on both sides of the market, and is very relevant for our current situation,” she said.
Li’s career includes stints in China, the United States and Singapore. Since 2012, she led the Viator & TripAdvisor Experiences supply team in the Asia-Pacific, Mid-East and Africa regions. In that role she was focused on helping travel operators, attractions and experience service providers market themselves more effectively to a global travel audience.
“I am proud and thrilled to join the Magpie team,” said Li. “This is a challenging time for the travel industry, but it’s also an exciting time. Operators and resellers are looking for innovative tech solutions to help them drive growth coming out of Covid-19. Magpie is ideally positioned to deliver intuitive, cost-effective content management and distribution solutions, and I think we’ll see rapid take-up in the coming months,” she said.