Google Things to do for Observation Decks and Towers

Is your online visibility as good as the view from your attraction?

Magpie is already powering Google Things to do for some of the most popular Observation Decks and Towers in the world, helping them fully control their organic and paid Google Things to do listings.

Google Travel Campaigns

Google Travel Campaigns are Google Ads specific to the Things to do program. You will see them appear at the top of search results for many travel related keywords and often when a user searches for the name of a specific attraction like the observation deck show on this example. If you are not participating in Google Things to do you will not be able to have your direct listings displayed on this carousel and other Travel Campaign surfaces.

Organic Listings

As well as paid listings like Google Travel Campaigns, your products can also be listed on the organic surfaces of Google Things to do. In the example shown you will see an Admission Ticket module which lists the different places you can purchase tickets for that observation deck. The module features both direct and reseller listings, but as the Official operator of the observation deck, their listings are featured at the top and have the Official Site tag which drives more traffic.


You can set up listings on your own Google business profile however because you cannot add points of interest, review information or categories it limits your reach to pretty much the Operator Booking Module surface.

Reserve with Google was powered by selected OTA and Reservation Technology companies and the booking happened in the Google environment, often ending up with Experience operators paying a commission. Connecting to Google Things to do through Magpie takes customers directly to your own website to complete their booking, so there is no commission to pay, and no middleman. You get the bookings directly, and you keep all the money.

The “Official Site” tag is can be claimed in Magpie by verifying you are the official owner of the tour operator or attraction profile.

Pricing starts from as low as $49/month, you can see full pricing details here

This program will no doubt evolve over time. Magpie will make sure you are in the best position to evolve with the program and keep you up to date with any opportunities that arise to help you increase your direct traffic.

Google has been successful in flights and hotels, and we expect this program to be an expanding part of their various travel products.

Trusted by some of the world’s most popular Observation Decks and Towers