Google Things to do for Walking Tours

Magpie is powering Google Things to do for walking tours operations like Walks of Italy getting their product surfaced on major attractions such as Trevi Fountain in Rome.

As an approved connectivity partner, Magpie will enable direct participation in Things to do Search, including displaying your product information and correct booking links on Google search. We will help you get everything set up to maximize your exposure and direct traffic through Google.

  • Direct traffic and bookings
  • No commission
  • No contract
  • No booking fees
Google Things to do Ads

Google Things to do Ads

Google Things to do Ads

When you list your products on Google Things to do with Magpie you will also have the ability to be featured on Things to do Ads placements. This includes the carousel that can be seen at the top of many search results for Points of Interest as well as popular search terms like “Things to do in [your city]” and ” [your city] tours”.

Google Things to do Ads is managed in your regular Google Ads account and Magpie is happy to work with your team or agency to get your products featured. This has been very successful for our partners so far and is available to both Attraction and Experience operators.

Google Things to do plans

Get listed on Google Things to do with Magpie. All plans include Magpie Free tools.


1 Product


Unlimited Points of interest


Up to 5 Products


Unlimited Points of interest

TTD 10

Up to 10 Products


Unlimited Points of interest

TTD Custom

Over 10 Products


Unlimited Points of interest

Managed services available on request including listing optimization, Google Ads support and full Google Things to do listing management.


In order to get your products listed, you must to be registered with an approved connectivity partner who will get your content ready and upload it to Google servers. Magpie is approved and already uploading our users’ information.

Whether your experience is a Points of Interest (POI) such as a museum or zoo or you visit POIs like parks or town squares as part of your experience, you will have an opportunity to have your products displayed when people search or click on Google POIs both in Google search and in Google Maps. There are also opportunities to have your products featured on the Things to do Ads carousel at the top of results for popular search terms.

Reserve with Google was powered by selected OTA and Reservation Technology companies and the booking happened in the Google environment, often ending up with Experience operators paying a commission. Connecting to Google Things to do through Magpie takes customers directly to your own website to complete their booking, so there is no commission to pay, and no middleman. You get the bookings directly, and you keep all the money.

The “Official Site” tag is reserved for fixed location attractions such as Zoos, Theme Parks, Museums etc. and can only be claimed by the official ticket source. Magpie can ensure your listings have the tag if you meet that criteria.

You can see our pricing plans above. We have different pricing tiers to suit your business and will work with you to find a price that works.

This program is very new and will no doubt evolve over time. Magpie will make sure you are in the best position to evolve with the program and keep you up to date with any opportunities that arise to help you increase your direct traffic.

Google has been successful in flights and hotels, and we expect this program to be an expanding part of their various travel products.

Just a few of our partners on Google Things to do

san diego zoo logo