Single source of truth for the Tours and Activity industry.

Magpie, the single source of truth for the Tours and Activities. Manage your content in one place and distribute it to resellers worldwide.

Get started with FREE tools, and upgrade as you grow


Effortlessly manage content

Say goodbye to admin overload. Ditch the hundreds of spreadsheets, Word docs and PDFs you maintain today. Create your products once in Magpie, and distribute up-to-date content to all of your resellers in the format they need, with the click of a button.

Find new distribution

Magpie gives suppliers the tools to find new distribution. With step by step guides on how to get listed with hundreds of distributors as well as informing you of resellers looking for product in your market.

Manage your reputation

Reviews are the lifeblood of your online reputation. Never miss an important one – view your reviews from multiple channels in one feed, and respond in line. Analytics on your product performance and customer feedback.


Get on Google Things to do

As an approved connectivity partner, Magpie enables direct participation in Google Things to do search results, including displaying your product information and direct booking links on search results. We help you get everything set up to maximize your exposure and direct traffic.

  • Direct traffic and bookings
  • No commission
  • No contract
  • No booking fees

What our customers say

Magpie has been a game changer for us. We operate dozens of  tours all over Canada and the US and work with many OTAs making updates time consuming. Magpie made it much easier by having our content in one place and pushing it directly into the OTA extranets.

Alicia Ward, See Sight Tours

The process of distributing content to new resellers is a real challenge for us. From the first time I saw the Magpie platform, I knew it would dramatically increase the efficiency of our content distribution, and speed up the process of going live with new partners and managing current ones.

Stephen Oddo, Walks

Why Magpie?

Single source of truth

Everyone from your team to your resellers working from the same content. Up-to-date and consistent across all channels.

Reduce admin overheads

All your product content in one place, in the right format. Accessible on demand, in the cloud.

Faster time to market

Get your content into the hands of resellers in minutes, not days. 

Increased reseller sales

Connect with OTAs, global travel retailers, wholesalers, aggregators and more through Magpie.

Zero development

No technical expertise required, no integration processes. Be up and running on Magpie today.

More satisfied customers

Improve customer satisfaction with rich, accurate product content, delivered across all your channels.