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Setting up Google Things to do

This article will walk you through the process of setting up your products on Google Things to do in Magpie.


Important:The product must be fully bookable where the customer goes through a checkout process, pays and then receives an immediate confirmation. Enquiry/Request forms and call to book are not eligible.


You can navigate to the Google Things to do section of a product by either

1. Clicking on the Google Things to do tab in the product edit section

2. Clicking on the suitcase icon on your product list.

Section 1 – Name and Price

Product name for Google TTD – You can rename the product for Google by clicking on Edit Name for Google Listing. This will not affect the main product name in Magpie. We recommend the product name include the location and type of tour as this will make it more visible on Google TTD surfaces. In this example, the internal name “1 Day Hop On – Hop Off Tour” is submitted as “San Francisco 1 Day Hop On – Hop Off Bus Tour“.

Product Landing Page Link – Enter the direct URL link for this product on your website. It must be the product landing page, not your website homepage. You can add a trackable link that lets you view the product in your Google Analytics account if desired.

Option Name – Name your product option, it could be “General Admission”, “Standard Ticket” or simply the same as the product name.
Recommended 80 characters or less. Max 150 Characters.

Pricing – What is the Adult price for this option? This price should match the final price 1 adult would have to pay for the product including any taxes or fees at checkout. Any mismatch in pricing may result in your link not displaying on Google Things-to-do search results. If you have a minimum number of passengers or private group pricing it must be the lowest price someone can checkout at (e.g. 1 adult is $100 but there is a 2 person minimum per booking, the price submitted should be $200).

+Add Option – You can add multiple options for each product if you have them (e.g. with lunch, skip the line etc) however we recommend only submitting 1 option (the cheapest one)

When you have completed all options click Next on the bottom right

Section 2 – Locations

Google Business Profile (optional) – Add your Google Business Profile listing here. Start typing your company name and select the relevant Google Business Profile from the list of results. If you have multiple profiles, choose the one most relevant to the product. This is how you activate this product on the Operator Booking Module.

Meeting Point Address (optional) –  What is the address of the Start Point of this product? Start typing into the field and select from the official Google address that appears. If you do not have a set meeting point you may leave this field blank. 

If this is an attraction you must still add it to the Points of interest list below.

Points of Interest (POI) – List the Points Of Interest customers will visit as part of the product. Type in the field until the official Google Place listing appears, click on it then click on the + symbol to add it.

If there is an admission fee for that POI that is not included with the product select NO.

If you include admission to the POI or it is Free entry, select YES.

If you are the Official owner of the POIs listed (Attraction operators) then check the box at the bottom.

When you have added all of your Points of Interest (POI) click Next on the bottom right

Section 3 – Reviews and Description

Reviews – If you display reviews on your product page, use that score and review count. Check the box to confirm that you display reviews on your product landing pages. Google will check this and delist your products if they do not find any reviews.

Description – This is where the bulk of your descriptive content will go. Use the space available to include the most important details. If you already have this information in the Content section of the product it will be imported from there.

Please Note: Any changes made here will also change this field on your main Magpie product.

Highlights – This section is a powerful place to list the most compelling elements of your product. If you already have this information in the Content section of the product it will be imported from there.

Please Note: Any changes made here will also change this field on your main Magpie product.

Included and Excluded – Under Included, provide information on what is included with this product, e.g. Entrance Fees, Lunch etc. and under Excluded list things they might expect to receive as part of your product but are not included. Common excluded items are: admission fees, food/drinks, tips/gratuities, souvenir purchases.

Please Note: Any changes made here will also change this field on your main Magpie product.

When you have completed this section click Next on the bottom right

Section 4 – Categories and Images

Categories for option – Select the categories which most accurately represent your product. These ones are Google Specific categories.

Click on + Add more to add a new category.

Images – Add images that represent your product. You can add from the images already in your Magpie account or upload new images and crop them to the required square ratio. Please note that the images can’t be animated. Supported formats are JPG and PNG.

When you have completed this section click Save & Finish on the bottom right and this product is complete.

Your product will be reviewed for accuracy before being submitted to Google, this may take 1-2 business days.