The Single Source of Truth for the Experience Industry.
Manage, optimize, and distribute your tour and activity content from one central Knowledge Hub. Replace spreadsheets, text docs and PDFs with a powerful platform that powers the industry-providing Google, OTAs and other resellers, AI Agents and LLMs with instant access to your products, company info, FAQs, and media.
Core Capabilities
Everything you need to manage your content
Centralize
Your Single Source of Truth
- •Ditch the doc: No more spreadsheets, Word docs and PDFs. Store products, media, and FAQs in one secure Knowledge Hub.
- •Unify your data: Maintain a single source of truth for your team and partners.
- •Get AI-ready: Automatically structure content for future search and AI agents.
Analyze
Turn Data into Growth
- •Master Search & GEO: Analyze product content to rank higher on SEO and optimize for Generative Engine Optimization (GEO) and AI search.
- •Decode Guest Feedback: Aggregate review sentiment to uncover trends and drive operational insights.
- •Monitor Content Health: Track your content optimization score to ensure your products meet the strict standards of modern resellers.
Optimize
AI-Powered Content
- •Boost conversion: Generate high-performance descriptions using AI tools.
- •Go global: Instantly translate your catalog into 80+ languages.
- •Speak to machines: Optimize data so LLMs understand exactly what you sell.
Distribute
Save Once, Share Everywhere
- •Stop manual entry: “Save once, share everywhere” - auto-notifications for all partners.
- •Expand reach: Push updates to Google, OTAs, LLMs and DMOs simultaneously.
- •Sync instantly: Send content directly to Google, Viator, Expedia, and Airbnb.
Distribution Channels
How Magpie powers every part of the ecosystem.
The Transaction Engines (Sales & Distribution)
Channels focused on processing bookings and driving direct revenue. They need the most robust, structured data.
OTAs
Major online marketplaces like Viator, GetYourGuide, and Expedia ingest full product details-descriptions, inclusions, and policies-to build high-converting product pages and process bookings.
Reservations & Booking Platforms
Your ticketing and system partners (ResTech, POS). They import rich descriptive content (images, highlights) from Magpie to display on booking widgets, while they handle the inventory logic.
Other Resellers
Travel advisors, agents, niche marketplaces, and apps. They require accurate “distributable content” and “cheat sheets” to present professional options to clients or list in third-party catalogs.
The Discovery Engines (Marketing & Awareness)
Channels that drive traffic, inspiration, and brand visibility.
Google / Search / Ads
The search ecosystem. They consume structured data for “Things To Do” carousels, keywords for SEO, and ad copy for paid campaigns to drive traffic.
Social & Vertical Video
Visual-first platforms like Instagram, TikTok, and YouTube utilize high-quality images and vertical video from your library to create engaging posts that drive brand awareness and clicks.
Marketing & Communications
Tools for PR and email marketing use persuasive descriptions, highlights, and images to populate newsletters, press releases, and digital ad campaigns.
Media & Events
Journalists and bloggers use your “About Us” info, bios, and high-res media to write stories, reviews, or feature the operator in articles.
The Destination Hosts (Local & Contextual)
Channels rooted in a specific location, serving travelers who are planning or currently in-destination.
DMOs
Official destination portals, tourism boards, and visitor centers use company profiles and product highlights to promote the region and list members on official visitor websites.
Hotels & Concierge
Front desks and in-house sales. They rely on concise FAQs, highlights, and prices to make trusted, quick recommendations to guests standing at the desk.
Tourism Websites
Local guides and city portals aggregate “things to do” lists and use your descriptions and images to populate local guides and digital directories.
The Innovation Frontier (Tech & Future)
Emerging channels where content is consumed by machines and algorithms.
AI & LLMs
Large Language Models like ChatGPT and Gemini, along with autonomous agents, ingest “AI-ready structured data” to answer user questions, generate itineraries, and provide recommendations.
Misc & Emerging
Experimental tools and new surfaces. They require a flexible “single source of truth” to test new display formats without manual data entry from the operator.
Why Magpie
Real results for experience operators
Operators who centralize their content with Magpie see measurable improvements across every metric that matters.
Reduce Admin Time
Eliminate repetitive manual updates across dozens of platforms. Free your team to focus on creating remarkable experiences.
Speed to Market
Launch new products and update existing listings across all channels simultaneously. Go from days to minutes.
Brand Consistency
Ensure every listing, on every platform, reflects your brand voice accurately. No more outdated or conflicting information.
Higher Rankings
Optimized, structured content that search engines and AI platforms prefer. Climb the results pages organically.
Better Reviews
Accurate, compelling descriptions set the right expectations. Happier guests leave better reviews, driving more bookings.
Customer Satisfaction
Deliver the right information at every touchpoint. When travelers know what to expect, satisfaction soars.