Content software for the Tours and Activity industry.

Manage all your content in one place, distribute it to the world’s biggest OTAs and Resellers. Magpie is content distribution software for the Tours and Activity industry.

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Effortlessly manage content

Say goodbye to admin overload. Ditch the hundreds of spreadsheets, Word docs and PDFs you maintain today. Create your products once in Magpie, and distribute up-to-date content to all of your resellers in the format they need, with the click of a button.

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Find new distribution

Access new distribution channels for your business. Get your products listed on the websites and in the brochures of over 300 global travel resellers. Drive brand exposure and sales, all through the Magpie platform.

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Manage your reputation

review management

Reviews are the lifeblood of your online reputation. Never miss an important one – view your reviews from multiple channels in one feed, and respond in line. Analytics on your product performance and customer feedback.

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review management
Google Things to do

Google Things to do

Google Things to do

As an approved connectivity partner, Magpie enables direct participation in Google Things to do search results, including displaying your product information and direct booking links on search results. We help you get everything set up to maximize your exposure and direct traffic.

  • Direct traffic and bookings
  • No commission
  • No contract
  • No booking fees
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Why Magpie?

Single source of truth

Everyone from your team to your resellers working from the same content. Up-to-date and consistent across all channels.

Reduce admin overheads

All your product content in one place, in the right format. Accessible on demand, in the cloud.

Faster time to market

Get your content into the hands of resellers in minutes, not days. 

Increased reseller sales

Connect with OTAs, global travel retailers, wholesalers, aggregators and more through Magpie.

Zero development

No technical expertise required, no integration processes. Be up and running on Magpie today.

More satisfied customers

Improve customer satisfaction with rich, accurate product content, delivered across all your channels.

What our customers say

Magpie has been a game changer for us. We operate dozens of small group tours all over Canada and the US and work with many OTAs which makes updates time consuming. Magpie made it much easier by having all of our content in one place and pushing updates directly into the OTA extranets.

Alicia Ward, See Sight Tours

The process of distributing content to new resellers is a real challenge for us. From the first time I saw the Magpie platform, I knew it would dramatically increase the efficiency of our content distribution, and speed up the process of going live with new partners.

Stephen Oddo, Walks
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