The OCTO Travel API Open Connectivity Standard
OCTO is the open-source industry standard connecting tours, activities, and attractions worldwide. Magpie is fully compliant with the OCTO Content capability - write content once in Magpie and distribute it to every OCTO-connected reseller automatically.
What Is OCTO?
The industry-wide standard that makes tours, activities, and attractions interoperable.
130+
Implementations
Booking systems, resellers, and distributors connected worldwide.
100%
Open Source
Free to use, no licensing fees, community-driven development.
Board
Governed
Led by industry leaders including CEOs of major connectivity platforms.
OCTO stands for Open Connectivity for Tours, Activities, and Attractions. It is a non-profit industry association that creates open-source technical messaging standards. The core OCTO API handles bookings, while optional capabilities extend it for content distribution, pricing, pickups, and more - giving every platform in the ecosystem a shared language.
Trusted by industry leaders
Magpie at the Heart of OCTO
Our CEO sits on the OCTO board, shaping the future of connectivity for tours and activities.
Christian Watts, Founder and CEO of Magpie, is a board member of the OCTO Standards association - directly contributing to the evolution of the specification that connects tours, activities, and attractions technology worldwide.
Magpie was built from the ground up with open connectivity in mind. As a content management and distribution platform, Magpie already structures, optimizes, and syndicates experience content to resellers and OTAs - making OCTO compliance a natural extension of what we do every day.
When you manage your content in Magpie, you are working within an ecosystem shaped by the same team that helps define the OCTO standard itself.
OCTO Board Representation
Magpie's CEO is on the OCTO board of directors, directly contributing to the evolution of the standard that connects the experiences industry.
Connectivity Platform
Magpie connects experience operators to resellers and OTAs. OCTO compliance means your content flows through an industry-standard pipeline trusted by 130+ implementations.
What the OCTO Content Capability Standardizes
A structured, machine-readable format for everything a reseller needs to sell your experiences.
Titles & Descriptions
Structured title, shortDescription, and full description fields for every product and option. Rich text that resellers can display consistently.
Media Library
Images (JPEG, PNG, WebP), videos (MP4, YouTube), and PDFs with relationship types like LOGO, COVER, and GALLERY. Includes captions, copyright, and title metadata.
Features & Highlights
Structured feature types including INCLUSION, EXCLUSION, HIGHLIGHT, ACCESSIBILITY_INFORMATION, and REDEMPTION_INSTRUCTION.
FAQs
Standardized question-and-answer pairs at the product or option level. Reduce support burden and help travelers make booking decisions.
Locations
Lat/long coordinates, full postal addresses, Google Place IDs, and location types like START, END, POINT_OF_INTEREST, and MEETING_POINT.
Multi-Language Support
BCP 47 language tags via Accept-Language and Content-Language headers. Serve content in the traveler's preferred language automatically.
Your Magpie Content, OCTO-Ready
Everything you manage in Magpie's Knowledge Hub maps directly to the OCTO Content capability. Zero additional work required.
Write Once, Distribute Everywhere
OCTO compliance means your Magpie content automatically speaks the language every reseller understands.
Eliminate Duplicate Work
Manage content once in Magpie. Every reseller that supports OCTO automatically receives your latest descriptions, images, FAQs, and locations.
Protect Your Brand
Structured fields mean resellers display your content as you intended. No more garbled translations or missing information.
Instant Distribution
Update a description in Magpie and it propagates to every connected OCTO reseller immediately. No emails, no spreadsheets, no delays.
Reach Global Resellers
Over 130 OCTO implementations worldwide. Every new OCTO-connected reseller is a potential distribution channel you access automatically.
Rich, Standardized Content From Every Supplier
Pull structured, up-to-date content from any OCTO-compliant operator without custom integrations.
One Integration, Many Suppliers
Connect to the OCTO Content API once and pull rich product data from any compliant supplier. No per-supplier custom work.
Complete Product Data
Receive titles, descriptions, images, FAQs, features, and locations in a consistent, machine-readable format.
Multi-Language Ready
Request content in any supported language via standard HTTP headers. Serve localized experiences to travelers worldwide.
Ready to Connect to the OCTO Ecosystem?
Join the open standard that is transforming how tours and activities are distributed. Get started with Magpie and reach every OCTO-connected reseller.