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Insights, guides, and news about the tours and activities industry.
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Insights, guides, and news about the tours and activities industry.
The eighth Magpie Newsletter covering OpenAI cancelling Instant Checkout, the future of work with AI, Magpie's Marketing Hub, social media playbooks for tourism, Tripadvisor's challenges, vibe-coding, and AI's impact on travel search.
An analysis of how AI is reshaping travel distribution - who stands to gain, who's at risk, and what the new landscape looks like.
Following remarks from Tripadvisor's CEO at the Skift Global Forum, we explore an AI-generated strategic analysis covering platform evolution, AI integration, membership programs, and competitive positioning in a landscape increasingly shaped by artificial intelligence.
The seventh Magpie Newsletter covering Arival San Diego, Airbnb's experiences relaunch plans, Viator's founding story, OCTO content standards, and the latest in AI developments.
The sixth Magpie Newsletter covering the Google Things-to-Do white paper, generative AI updates, Viator leadership changes, and TripAdvisor's fake review crackdown.
Learn how to get your tours and activities listed on Google Things to do. We break down every Google surface - Ads, Carousel, POI, Admission and Operator Booking modules - and compare the three connectivity options: Google Business Profile, your ResTech, and Magpie.
A video explainer covering the Google Things to Do program, the newest addition to the Google Travel portfolio.
Google is expanding Things to Do beyond POI searches into broader activity-related search terms - claiming significant real estate on results pages.
The most comprehensive guide to Google Things to Do - what it is, how it works, where your listings appear, the different display types, and how to get started as an experience operator.