Your Experiences in the Future of AI Search
The way customers find tours and activities is evolving. Magpie ensures your experiences are directly visible to AI search and agents, bypassing intermediaries and connecting you straight to your audience.
Visibility in the AI Era
AI search and AI agents are becoming the new gateways to information. Often, they retrieve content from major online travel agencies (OTAs) like Viator, TripAdvisor, and GetYourGuide who can offer them feeds of hundreds of thousands of products.
When AI agents direct customers to third-party resellers, your direct bookings suffer and you incur significant commission fees. This also means missing out on direct customer relationships. Your unique tours deserve to be showcased directly — don’t let your valuable content be obscured by layers of intermediaries.
AI as the New Gateway
AI search engines and conversational agents are rapidly replacing traditional search for travel planning. Travelers now ask AI for tour recommendations — and AI pulls from the largest data sources first.
The OTA Intermediary Problem
OTAs can offer AI systems feeds of hundreds of thousands of products. Without direct AI visibility, your tours only appear via resellers — costing you commissions and brand control.
Lost Direct Relationships
When bookings come through intermediaries, you lose the direct customer relationship. No email list, no repeat-booking opportunity, no personalized follow-up.
Magpie: Your Direct Path to AI Search
Magpie is built for direct tour and activity operators. We provide the solution to ensure your content is directly accessible to Google and other LLMs for AI search and agents. The Model Context Protocol (MCP) makes this possible.
MCP is the emerging standard for connecting AI systems to external data. Magpie structures your tour and activity information for seamless understanding by AI, establishing a direct link from AI search results and agents straight to your official website.
Structured for AI
We structure your tour and activity information — descriptions, pricing, availability, locations — for seamless understanding by AI systems and the Model Context Protocol.
Direct AI Connection
We establish a direct link from AI search results and AI agents straight to your official website — no OTA middleman, no commission fees.
More Direct Bookings
This means more direct bookings, reduced commissions, and full control over your customer relationships. Your content, your brand, your revenue.
Leveraging Google’s Structured Data for Tours
Google already uses structured data feeds to power search results for sectors like hotels and flights. In the experiences sector, this is evident in Google Things to Do.
Magpie is uniquely positioned as a connectivity partner for Google Things to Do, ensuring your content is directly fed into Google’s ecosystem. This enhances your visibility and direct reach, putting your tours and activities in front of travelers at the exact moment they’re searching.
Learn more about Google Things to DoGoogle Things to Do
Magpie already connects operators to Google’s experience surfaces. We feed your structured tour data directly into Google’s ecosystem for maximum AI search visibility.
AI-Ready Content
The same structured data that powers Google Things to Do positions your tours for the next wave of AI-powered travel search and discovery.
Future-Proof Visibility
As Google and other platforms expand AI features in travel, operators already connected via Magpie will have a significant first-mover advantage.
The Industry’s Best-Placed Solution for AI Search
While having a well-structured website is important, Google and other LLMs are likely to prioritize data feeds from providers who can offer tens or hundreds of thousands of products, rather than attempting to scrape individual websites.
Magpie aggregates and structures your content to meet these demands, giving you the scale needed for AI visibility. Your existing booking system is optimized for reservations, not for content syndication to AI platforms. Magpie fills this gap, creating a bridge for your product content and the booking path for AI agents.
Scale for AI Feeds
AI systems prefer large-scale data feeds. Magpie aggregates operator content into the format and volume that AI platforms require — something individual websites cannot achieve alone.
Bridging the Content Gap
Booking systems handle reservations, not AI content syndication. Magpie bridges this gap, creating a direct path between your product data and AI agents.
Open to Integration
We work alongside your existing reservation system to ensure a seamless flow of information. Due to our current connectivity and expertise, we are the best-placed partner for this direct link.
Ready to Get Your Tours into AI Search?
Join experience operators worldwide who use Magpie to connect their tours and activities directly to AI search engines and agents via MCP - and take control of their direct bookings.