Maximize Your Reach with Google Things to Do
As an official Google Connectivity Partner, Magpie connects your tours, activities, and attraction tickets to Google Search, Maps, and Travel surfaces - putting your experiences in front of millions of travelers at the exact moment they are planning.
Where You Appear
All Google Surfaces, One Connection
Through Magpie's connectivity feed, your products can appear across all Google Things to Do integration surfaces.
Google Things to Do Ads
Featured ad placements displayed at the very top of search results, putting your experiences in front of high-intent travelers the moment they search.
Experiences Module
Appears directly on Google Search and Google Maps when users explore points of interest, surfacing relevant experiences alongside landmarks and attractions.
Attractions Booking Module
Shows ticket pricing and availability on museum, landmark, and attraction pages so visitors can compare and book without leaving Google.
Operator Booking Module
Displays your products directly on your Google Business Profile, turning your listing into a bookable storefront for every searcher who finds you.
Activities & Tours Carousel
A scrollable carousel of activities and tours that appears in travel-related search results, capturing demand from trip planners and explorers.
Your Data, Your Rules
What You Control
Magpie gives you full control over how your products appear on Google. Manage every detail from a single dashboard.
POI Selection
Choose which points of interest your products are associated with.
Product Content & Keywords
Full control over titles, descriptions, and keyword strategy.
Review Information
Showcase your review scores and ratings from trusted sources.
Direct Website Linking
Drive traffic directly to your own booking page and domain.
Custom Tracking Parameters
Add UTM parameters and tracking tags for full attribution clarity.
Product Images & Languages
Upload high-quality imagery and manage multilingual content.
Reach Travelers in 80+ Languages
Google Things to Do supports multilingual product feeds, and Magpie makes it easy to manage translations for every market. Content served in a traveler's native language ranks higher in local search results and converts better at checkout.
- Higher visibility in local-language Google searches
- Improved click-through and conversion rates
- Centralized translation management in Magpie
- Automatic feed generation per language
Compare Your Options
DIY vs. Magpie Connectivity
Managing your Google Business Profile alone limits you to a single surface. Magpie unlocks the full Google Things to Do ecosystem.
Magpie powers Google Things to Do for the world's leading experience brands
FAQ
Frequently Asked Questions
What is Google Things to Do?
Google Things to Do is a set of surfaces across Google Search, Maps, and Travel that display tours, activities, and attraction tickets to travelers. As an official Connectivity Partner, Magpie sends your product data directly to Google so your experiences can appear in these high-visibility placements.
How much does it cost to list my products?
Google Things to Do is available on certain Magpie plans - see our pricing page for details. View pricing plans →
Do I need a Google Business Profile?
A verified Google Business Profile is recommended but not strictly required for all surfaces. Having one enables the Operator Booking Module on your profile. Magpie's feed can power the other surfaces regardless of your Business Profile status.
How long does it take to go live?
Once your products are connected through Magpie, they typically appear on Google surfaces within 2 to 4 weeks. Google reviews and indexes feeds on their own schedule, but Magpie ensures your data meets all technical requirements to speed up approval.
What content do I need to provide?
You will need product titles, descriptions, pricing, availability, high-quality images, and a landing page URL. Magpie helps you optimize each field for Google's requirements and can support content in over 80 languages.
Can I track performance and bookings?
Yes. Magpie supports custom tracking parameters (UTMs) on every landing page link so you can measure clicks, bookings, and revenue from Google Things to Do in your own analytics platform.
Get Started Today
Join hundreds of tour and activity operators already reaching more travelers through Google Things to Do with Magpie.