Travel Curious Turns to Magpie to Manage Content, and Expand OTA Distribution

Travel Curious, a London-based bespoke private tour company specializing in immersive experiences across 62 cities worldwide, has partnered with San Francisco-based travel tech firm Magpie to provide content management and distribution services.

The company stands out through its global operational scale, in-house creation and management of all tours, and a curated roster of over 900 handpicked tour guides. Travelers and travel partners benefit from instant online booking capabilities, with tours that emphasize original, often fully customized experiences revealing the hidden cultural fabric of each destination.

Executive Perspectives

Alex Grant, Chief Product Officer and founder of Travel Curious, noted that managing hundreds of tours created a need to scale distribution efficiently. Magpie's platform provides significant time and effort savings, backed by CEO Christian Watts' extensive background in online distribution and founding investor Rod Cuthbert's experience as the former architect of Viator.

Christian Watts, CEO and founder of Magpie, described Travel Curious as a trailblazer in the tours and experiences industry. Magpie's mission is to empower efficiency on both sides of the marketplace -- reducing the time operators spend managing content while expanding their distribution reach to new partners.

About the Companies

Travel Curious provides instantly bookable bespoke tours in 62 cities through over 900 handpicked guides, offering integrations via widgets, white labels, or APIs. Partners include Preferred Hotels and Resorts, CLC World and Resorts, and Marriott Bonvoy Tours and Experiences.

Magpie, named among Phocuswire's "25 Hot Startups for 2020," is a SaaS platform enabling efficient content management and distribution for tour operators and OTAs through single-source product content maintenance and seamless multi-channel distribution.