Blog
Insights, guides, and news about the tours and activities industry.
Tripadvisor Strategic Plan: A Vision for the AI Era
Following remarks from Tripadvisor's CEO at the Skift Global Forum, we explore an AI-generated strategic analysis covering platform evolution, AI integration, membership programs, and competitive positioning in a landscape increasingly shaped by artificial intelligence.
If I Was an OTA. And I Lost My Filter
A candid, unfiltered response to the top 10 questions operators ask OTAs in the tours and activities industry.
What Went Wrong for the OTAs?
An analysis of how the OTA model that dominated travel distribution for two decades is being disrupted by Google, direct booking, and changing market dynamics.
Why OTAs Are Your Best Friend
An exploration of why experience operators should embrace OTA partnerships rather than resist them, with practical arguments addressing common industry concerns.