Join the Magpie team at Arival 360 in Valencia - Europe's premier conference for the tours, activities, and attractions industry. Taking place April 27–29, 2026 at the Palacio de Congresos de Valencia, this is where creators and sellers of experiences come together to explore the latest trends, gain insights, and connect with industry leaders. Meet us to learn how Magpie can help you manage and distribute your experience content, get listed on Google Things to Do, and grow your business with AI-powered tools.
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Magpie at Arival 360 | Valencia
Our Sessions
The Operator's AI Q&A: Practical, Direct, Real
Spend 90 minutes dedicated to your questions, not presentations. Experts respond in real time to the concerns and opportunities operators are facing right now, helping you cut through noise and focus on what will genuinely move your business forward.
Who Should Attend
Generative AI for Experience Operators: A Practical Foundation
Generative AI is transforming the way experience operators work - but where do you actually start? This session cuts through the noise and gives you a clear, practical foundation for understanding and using AI in your business. We'll walk through the core concepts behind today's AI tools, show you how to get better results from them, and give you the confidence to start experimenting on your own.
Christian Watts
Founder & CEO, Magpie Travel
Oliver Green
Independent Consultant
Who Should Attend
AI in Action - Tools & Techniques for Experience Operators
You've got the basics down – now it's time to see what's really possible. This session is a hands-on tour of the AI tools and techniques that are making a real difference for experience operators right now. We'll focus on practical applications across research, content creation, and even building simple tools – all without needing a technical background. The landscape moves fast, so we'll focus on capabilities and approaches rather than any single product.
Christian Watts
Founder & CEO, Magpie Travel
Oliver Green
Consultant
Who Should Attend
Disrupted: Who Wins AI's Distribution Wars? - The Great Debate II
As AI reshapes how travelers search, choose, and book, the distribution landscape is getting a major shakeup. Will AI agents and smarter tools tip the scales toward direct bookings? Or do OTAs and global platforms tighten their grip with scale, data, and engineering muscle? In this fast-paced debate, two sides go head-to-head to argue where the power shifts - and what it means for your business. Afterward, we'll unpack the big question: how do you adapt when the entire distribution game is being rewritten in real time?