Join the Magpie team at Arival 360 in Valencia - Europe's premier conference for the tours, activities, and attractions industry. Taking place April 27–29, 2026 at the Palacio de Congresos de Valencia, this is where creators and sellers of experiences come together to explore the latest trends, gain insights, and connect with industry leaders. Meet us to learn how Magpie can help you manage and distribute your experience content, get listed on Google Things to Do, and grow your business with AI-powered tools.
View on Arival.travelMagpie at Arival 360 | Valencia
Our Sessions
Generative AI for Experience Operators: A Practical Foundation
Generative AI is transforming the way experience operators work - but where do you actually start? This session cuts through the noise and gives you a clear, practical foundation for understanding and using AI in your business. We'll walk through the core concepts behind today's AI tools, show you how to get better results from them, and give you the confidence to start experimenting on your own.
Christian Watts
Founder & CEO, Magpie Travel
Oliver Green
Independent Consultant
What You'll Learn
AI Fundamentals - A clear, jargon-free explanation of how generative AI works, large language models, how they reason, and what they're actually good at.
Multi-Modal AI - How AI handles images, audio, video, and more - and what that means for your business.
Prompt Design - The difference between a mediocre result and a great one is often how you ask. Learn practical techniques for writing prompts that get useful, consistent output.
Context & Memory - How AI tools use context to produce better results, and how to structure information to get the most out of them.
Deep Research - How AI can help you research markets, competitors, and trends faster than ever before.
A First Look at RAG - A brief introduction to Retrieval-Augmented Generation, the technique that lets AI work with your own data and documents.