Google Dashboard

Every location's Google profile, on one dashboard.

Listing details, reviews and posts for a single location or your whole estate, with performance that combines across every profile you run and filters back down to one when you need the detail.

Available on the Connect plan and above.

platform.magpie.travel/platform/google-dashboard

Google Business Profile

Overview Reviews Posts Connection

Platform & Device

Desktop Maps8,190
Desktop Search15,340
Mobile Maps21,880
Mobile Search22,800

Desktop vs Mobile

Desktop23,530
Mobile44,680

Search vs Maps

Search38,140
Maps30,070

Profile impressions

68,210

11 Aug7 Sep

Interactions

6,884

11 Aug7 Sep

Calls

1,203

Directions

3,410

Website clicks

2,271

Try it: switch the scope or the date range and every figure re-slices. Figures are illustrative.

One control

Scope is a setting, not a separate place.

The dropdown beside the title sets what every tab is looking at. Change it once and the charts, the review list and the counts all follow, so “how is the whole group doing?” and “how is Katoomba doing?” are the same question asked at two widths, not two screens you have to hold in your head.

All locations

Every location on every connected Google account, combined into one set of figures.

One Google account

Everything under a single connected account, useful when one group of sites is managed separately from another.

One location

A single profile, with its listing details, opening hours and posts alongside its numbers.

Reviews

Every review in one list. Reply without leaving Magpie.

Reviews from all your profiles arrive in one place with the rating breakdown, the average over time and your response rate. Filter to Needs reply to see only what is still waiting, at whatever scope you have selected.

Reviews

4,182

across 6 locations

Average

4.52

out of 5

Response rate

78%

of 4,182 imported

Rating breakdown

52,980
4742
3244
296
1120
All 4,182Needs reply 920Replied 3,262
RMRachel M. · Katoomba Visitor Centre · 3 days ago

Booked the sunrise walk on the day and the team squeezed us in. Guide knew every lookout worth stopping at.

Needs reply
DKDaniel K. · Sydney Harbour Cruises · 6 days ago

Great trip round the harbour. Boarding was slower than we expected at the 2pm departure.

Replied · Thanks Daniel, we've added a second boarding desk for the 2pm since. Hope to see you again.

Also on the dashboard

Listing, posts and connections.

Listing

Edit the profile that produced the numbers

Categories, opening hours, seasonal hours and social links sit on the same screen as the performance charts, so when impressions drop you can check whether the listing behind them is still right, without changing tab.

Posts

Publish to a location

Write and schedule Google posts, and see what is already live. Google publishes a post to a specific location, so this one asks you to pick a location first, and the tab tells you so rather than hiding itself.

Connection

More than one Google account

Connect several Google accounts and choose exactly which locations sync. Turn one off and it leaves every view at once, and the estate totals recalculate without it.

What Google reports, over four windows

Last 7 days, last 28 days, last 6 months and all time. Switching window re-slices data Magpie already holds, so it is instant and costs you nothing against Google's quota.

Profile impressionsInteractionsCallsDirectionsWebsite clicksPlatform & deviceDesktop vs mobileSearch vs mapsMessages, bookings and food orders where your profile reports them