Google Things to Do for Observation Decks and Towers
Is your online visibility as good as the view from your attraction?
Magpie is already powering Google Things to Do for some of the most popular observation decks and towers in the world, helping them fully control their organic and paid Google Things to Do listings.
Trusted By Leading Attractions
Powering Google Things to Do for Observation Decks Worldwide
Full Control
What You Control with Magpie
Magpie gives you complete control over how your observation deck appears across every Google Things to Do surface.
POI Selection
Choose which points of interest your observation deck is associated with on Google.
Product Content & Keywords
Full control over titles, descriptions, and keyword strategy for your ticket listings.
Review Information
Showcase your review scores and ratings from trusted sources to build traveler confidence.
Direct Website Linking
Drive traffic directly to your own booking page and domain with every listing.
Custom Tracking Parameters
Add UTM parameters and tracking tags for full attribution clarity on every click.
Product Images & Languages
Upload high-quality imagery and manage multilingual content in over 80 languages.
FAQ
Frequently Asked Questions
What is Google Things to Do?
Google Things to Do is a set of surfaces across Google Search, Maps, and Travel that display tours, activities, and attraction tickets to travelers. For observation decks and towers, this means your admission tickets can appear directly in search results when travelers are looking for things to do near your location. As an official Connectivity Partner, Magpie sends your product data directly to Google so your listings appear in these high-visibility placements.
How much does it cost to list my observation deck?
Google Things to Do is available on certain Magpie plans - see our pricing page for details. View pricing plans →
Do I need a Google Business Profile?
A verified Google Business Profile is recommended and particularly valuable for attraction operators. As the owner of your observation deck, having a verified profile enables the Official Site tag on your listings, which drives significantly more direct traffic. Magpie's feed powers the Admission Module and other surfaces regardless of your profile status, but the Official Site designation is a major advantage.
How long does it take to go live?
Once your products are connected through Magpie, they typically appear on Google surfaces within 2 to 4 weeks. Google reviews and indexes feeds on their own schedule, but Magpie ensures your data meets all technical requirements to speed up approval.
What content do I need to provide?
You will need product titles, descriptions, pricing, availability, high-quality images, and a landing page URL for each ticket type. Magpie helps you optimize each field for Google's requirements and can support content in over 80 languages to reach international visitors.
Can I track performance and bookings?
Yes. Magpie supports custom tracking parameters (UTMs) on every landing page link so you can measure clicks, bookings, and revenue from Google Things to Do in your own analytics platform.
Get Listed Today
Join the observation decks and towers already reaching more visitors through Google Things to Do with Magpie.