Google Things to do Ads
The first surface we will cover is probably the first one you will come across. The Tickets & Tours carousel can be seen at the top of a lot of tour and activity related search terms such as “things to do in [your location]” or “[your location] tours”. To have your products in here, you need to have your products uploaded by a connectivity partner like Magpie and then run Travel Campaigns in your Google Ads account. Data suggests that where this carousel appears, roughly 30% of traffic from further down the page is lost. If you do well organically or are running regular search ads you could already be losing traffic to this carousel.
Google Things To Do Ads are officially called ‘Google Travel Campaigns if you want to participate, see our step by step guide on how to set them up.