Google Things to do

Google Things to do is the latest addition to the Google Travel portfolio. It aims to do for the Tours and Activities industry what it has already done for Flights and Hotels by making it easier for users to find bookable experiences based around Points of Interest (POIs). As an official connectivity partner, Magpie can help you get everything set up to maximize your exposure and direct traffic and keep you up to date  and compliant with new features as the program evolves. Check out our Ultimate Guide to Google Things to do article for the most up to date information.

Why use Magpie?

• Direct traffic and bookings
• No limit on Points of Interest (POIs)
• No commission
• No contract
• No booking fees
• Company name and branding displayed
• Enhanced Google Ads features including Ad Carousel

Google Things to do for Tour Operators

Google had recently launched it’s Google Things to do Operator Booking Module is another surface of it’s ever expanding Google Things to do program (read more about surfaces on our Ultimate Guide to Google Things to do). The module appears on the Google Business profiles of experience operators who are participating in Google Things to do with a connected partner. Make sure you have the “Official Site” tag on your own Google Business Profile with Magpie.

Currently the module only appears on mobile search but we expect it will expand into Google Maps soon.

Benefits of using Magpie:

• Full control over your listings
• Links directly to your website, not your ResTech so you get the traffic
• Add Points of Interest for better exposure
• Add trackable links for Google Analytics
• Access to Things to do Ads (more info below)

Google Things to do for Attractions

The Admissions section is where direct entry tickets to attractions are listed. You can be listed in this section so long as the product you are selling is a ticket to the attraction only (multi-attraction passes are also eligible). When a user searches for an attraction either on Google Search or on Google Maps (currently only on ios), they will see a Tickets button which lists the different companies offering tickets to that attraction.

The Official Site listing is reserved for the attraction owner and Magpie can help you take control of that listing with enhanced features over the the auto generated listing including:

• Higher ranked listing in many cases
• Ability to add multiple ticket options
• Trackable links
• Access to Google Things to do Ads (more info below)

Google Things to do Experiences

The Experiences section is where you will find walking tours, hop-on hop-off sightseeing, bike tours and other experiences that are more than just an entry ticket to an attraction. You add your products to Magpie, select the Points of Interest (POI) that are visited as part of the experience and we get those products displayed in the experiences section of eligible POIs.

The user can then click on your product to see the information you have submitted (Description, Highlights, Inclusions etc.) and then click directly to your website product page to make a booking.

Benefits of using Magpie:

• Full control over your listing
• No limit on Points of Interest
• Trackable links
• Access to Things to do Ads (more info below)

Google Things to do Ads

When you list your products on Things to do with Magpie you will also have the ability to be featured on Things to do Ads placements. This includes the carousel that can be seen at the top of many search results for Points of Interest as well as popular search terms like “Things to do in [your city]” and ” [your city] tours”.

Ads are managed in your regular Google Ads account and Magpie is happy to work with your team or agency to get your products featured. This has been very successful for our partners so far and is available to both Attraction and Experience operators.

FAQ