Google Things to do

Google Things to do

As an approved connectivity partner, Magpie enables direct participation in Google Things to do search results, including displaying your product information and direct booking links on search results. We help you get everything set up to maximize your exposure and direct traffic.

  • Direct traffic and bookings
  • No commission
  • No contract
  • No booking fees
  • Official Site tag (where applicable)
  • Company name and branding displayed
  • Full control over Points of Interest (POIs)
  • Enhanced Google Ads features including Ad Carousel
Google Things to do

Frequently asked questions about Google Things to do

Things to do is a new program aimed at creating a better connection between users and tour and experience operators.

Reserve with Google was powered by selected OTA and Reservation Technology companies and the booking happened in the Google environment, often ending up with Experience operators paying a commission. Connecting to Google Things to do through Magpie takes customers directly to your own website to complete their booking, so there is no commission to pay, and no middleman. You get the bookings directly, and you keep all the money.

Things to do is currently enabled for many Attraction Points of Interest (POIs) (e.g. Eiffel Tower, Louvre Museum, Six Flags). Whether your experience is a POI in itself or you visit POIs as part of your experience, you will have an opportunity to have your products displayed when people search or click on Google POIs. There are also opportunities through Things to do Ads to have your products featured on the Things to do Ads carousel at the top of many search results.

The “Official Site” tag is reserved for fixed location attractions such as Zoos, Theme Parks, Museums etc. and can only be claimed by the official ticket source. Magpie can ensure your listings have the tag if you meet that criteria.

In order to get your products listed, you must to be registered with an approved connectivity partner who will get your content ready and upload it to Google servers. Magpie is approved and already uploading our users’ information.

You can participate if you subscribe to our Premium + Google Subscription which comes with lots of other tools to manage and distribute your product content. Visit our pricing page for more details.

This program is very new and will no doubt evolve over time. Magpie will make sure you are in the best position to evolve with the program and keep you up to date with any opportunities that arise to help you increase your direct traffic.

Google has been successful in flights and hotels, and we expect this program to be an expanding part of their various travel products.