Queensland Tourism Business Digital Adaption Program
Unlock your digital potential with a $2,500 government grant. The Queensland Government, in partnership with QTIC, wants to help your tourism business thrive online. Magpie provides the perfect toolkit to capitalize on this opportunity.
The TBDAP Grant: A Snapshot
A government-backed initiative to boost the digital capabilities of Queensland's tourism sector.
$2,500
Rebate Per Business
Offset the cost of adopting new, powerful digital tools.
$4.5M
Total Program Investment
A significant commitment to future-proofing the industry.
High Demand: Funding Exhausted
Due to overwhelming success, the program is currently waitlisted. Prepare your application now to secure your spot in the next funding round.
How the Program Works
Four simple steps from application to rebate.
Get Confirmation
Receive a confirmation letter from QTIC when funding becomes available.
Get Started with Magpie
Claim your business and start your digital transformation. Get started here.
Claim Rebate
Submit proof of purchase to receive your $2,500 rebate.
Are You Eligible?
Your business likely qualifies if you meet these criteria.
If you meet all four criteria, you are likely eligible for the program. Visit the QTIC Grant Toolbox to apply.
Magpie: Your Complete Digital Platform
Magpie directly addresses the grant's objectives, solving the biggest digital challenges for tour and activity operators.
Content Management & Distribution
Create a single source of truth for all your product data. Manage descriptions, images, FAQs, and company profiles in one centralized hub, then distribute to every channel with a single click. No more scattered spreadsheets or outdated information across partners.
Learn moreGoogle Things to Do
As an approved Google connectivity partner, Magpie gets your tours and activities listed on Google Search and Google Maps via Google Things to Do. Display your product information, pricing, and a direct booking link alongside OTAs - capturing commission-free bookings directly.
Learn moreReview Management
Consolidate reviews from Google, Viator, Tripadvisor, GetYourGuide, and Expedia into one dashboard. Use AI-powered tools to craft professional responses, analyze sentiment trends, and turn your best feedback into marketing assets with embeddable widgets.
Learn moreAI Search & MCP
The Model Context Protocol (MCP) ensures your tour information is directly accessible to AI search engines and agents. We structure your content so ChatGPT, Google AI, and other LLMs can discover and recommend your experiences - driving direct bookings and bypassing OTA intermediaries.
Learn moreAI Tools Built Into Your Dashboard
Powered by OpenAI, Anthropic, and Google APIs, MagpAI helps you optimize content, analyze reviews, translate listings, and more.
Content Optimizer
Analyze and enhance product descriptions for maximum conversion with AI-powered readability, SEO, and emotional appeal scoring.
Review Responder
Draft professional, personalized responses to customer reviews in seconds while maintaining your brand voice.
Review Analysis
Extract actionable insights with AI sentiment analysis. Identify trends and discover what travelers love most.
Language Translations
Translate your product catalog into 80+ languages with context-aware AI that goes beyond literal translation.
Audio Presentations
Transform descriptions into engaging narrated audio content using Google Text-to-Speech that can be embedded anywhere.
FAQ Creator
Generate comprehensive FAQs from your content and common queries. Reduce support tickets and drive booking decisions.
Generative AI Ready
Structure your content for AI search so LLMs, voice assistants, and AI travel agents can discover and recommend you.
Writing Suggestions
Real-time AI suggestions for compelling headlines, persuasive CTAs, and copy that converts.
AI-Powered Marketing Tools
Generate social posts, blog articles, landing pages, and print-ready sell sheets - all from your existing tour data. No copywriter or designer needed.
SocialHub
Generate platform-optimized social posts for Instagram, X, LinkedIn, Facebook, TikTok, and Pinterest with 10 content themes and realistic mockups.
Learn moreBlogHub
AI-generated SEO-optimized travel blog articles with 24 templates, automatic stock photos, and tour product integration.
Learn moreLinkHub
Branded link-in-bio pages that turn social media visitors into bookings with drag-and-drop ordering and unlimited links.
Learn moreLanding Pages
AI-built conversion-optimized landing pages for FAQs, About Us, special offers, and testimonials ready for any CMS.
Learn moreOne-Pagers
Professional A4 sell sheets for trade shows and partner offices with eight layout styles and print-ready PDF export.
Learn moreFinancial & Strategic ROI
The TBDAP grant makes investing in Magpie an obvious choice, delivering immediate savings and long-term growth.
The Grant Fully Covers Magpie Amplify
Our most popular plan - the marketing and intelligence suite for growth - is completely covered for a full year by the TBDAP grant, with money left over.
billed yearly
The grant covers the full year with ~$350 AUD remaining toward Year 2 or other eligible digital tools.
Long-Term Value Beyond the Rebate
Increase Direct Bookings
Bypass 20-30% OTA commissions with Google Things to Do integration and AI search visibility via MCP.
Save Administrative Time
Eliminate hours of manual work by managing all your content from one central hub and distributing to every channel instantly.
Enhance Your Reputation
Turn customer reviews into actionable insights and marketing assets with centralized, AI-powered review management.
Market Like the Big Players
Generate professional social posts, blog articles, landing pages, and print materials with AI - no copywriter or designer needed.
Get Discovered by AI
Structure your content for the age of AI search. Be recommended by ChatGPT, Google AI, and voice assistants directly.
Ready to Future-Proof Your Business?
Let us help you prepare your TBDAP grant application and get on the waitlist. Secure your spot for the next funding round and take the first step towards digital transformation.