Always-Current Operator Data for Your Destination
Your destination website needs accurate info about every tour, activity, and attraction. But collecting and maintaining that data is a losing battle. Magpie gives you direct access to operator-verified profiles and content - always fresh, always complete.
The Destination Data Challenge
Tourism boards and CVBs face the same problem: the operators in your region are constantly changing, but your directory isn't. Here's why it's so hard to keep up.
Stale Operator Info
Phone numbers change, hours shift seasonally, new products launch. Manual spreadsheets and annual surveys can’t keep up — and by the time you publish, the data is already wrong.
Incomplete Listings
Missing photos, placeholder descriptions, outdated addresses. Visitors find a thin, uninspiring directory that doesn’t reflect the richness of your destination.
Scattered Sources
Operator data lives across dozens of websites, booking platforms, and email threads. There’s no single source of truth — so every update is a manual, error-prone process.
Operators Maintain It. You Access Everything.
Magpie is where operators already manage their business content. You get access to everything they maintain - always current, always complete.
Tour and activity operators use Magpie's Knowledge Hub to manage every aspect of their business - from company details and contact information to product descriptions, photos, and reviews. They have a direct incentive to keep it accurate, because this same data powers their own marketing, their reseller listings, and their Google Things to Do presence.
For DMOs, this means you no longer need to collect, verify, and maintain operator data yourself. Instead, you tap into a live feed of rich, structured profiles that operators update in real-time. Business hours change? Photos updated? New tour launched? Your destination site reflects it instantly.
It's the difference between a static directory and a living, breathing showcase of your destination's experiences.
What you get from every operator
One API, Every Operator in Your Region
Connect to Magpie once and pull rich, structured operator profiles and product data for your entire destination. Always current, always complete.
REST API
Pull structured operator and product data in JSON. Filter by region, category, or individual operator. Pagination and real-time updates built in.
Always in Sync
When an operator updates their hours, adds a new photo, or launches a seasonal tour, your destination site reflects it automatically. No emails, no manual updates.
Multi-Language
Request content in any of 80+ languages via BCP 47 headers. Serve international visitors fully localized listings without asking operators for translations.
Why DMOs Choose Magpie
When operators maintain their own data, everyone wins. Your destination site stays accurate, your team saves time, and visitors get the information they need to book.
Operator-Verified Data
Content is maintained by the operators themselves — not scraped, not manually collected, not guessed. It’s accurate by design, because operators have a direct incentive to keep it right.
Press-Ready Media
Access high-resolution photos and video that operators have curated for their own marketing. No more chasing for assets or settling for low-quality screenshots.
Deeper Visitor Engagement
Rich, complete listings with real reviews, detailed descriptions, and stunning imagery drive more clicks, more bookings, and a better impression of your destination.
Zero Maintenance
Stop sending annual surveys and chasing spreadsheets. Operators keep their own data current in Magpie — you just consume it. Your team can focus on marketing, not data entry.
Ready to Power Your Destination with Live Operator Data?
Stop sending surveys and chasing spreadsheets. Connect to Magpie and let operators keep their own content current - while your destination site stays always accurate.