Better Supplier Content, Delivered via API
Your operators are drowning in OTA dashboards. Most only update one or two platforms, leaving yours with stale descriptions, bad photos, and missing details. Magpie fixes that - giving you access to every operator's canonical, up-to-date content through a single API.
The Operator Content Problem
Every OTA knows this story. You onboard a great supplier, they fill out half the fields, upload one blurry photo, and never log in again. Here's why.
Admin Overload
Operators manage 5–10+ OTA dashboards. Each platform wants different formats, image sizes, and character limits. Most operators give up after updating two or three and leave the rest to go stale.
Stale & Inconsistent Content
When an operator updates one OTA, the others get forgotten. Descriptions, images, and seasonal details drift out of sync across platforms — and nobody has time to fix it.
Poor Conversion Rates
Incomplete listings with low-quality photos, missing FAQs, and outdated descriptions convert poorly. That hurts both the operator’s revenue and your platform’s take rate.
Operators Manage Once. You Get Everything.
Magpie is where operators already maintain their canonical product content - descriptions, media, FAQs, locations, and translations. Instead of asking suppliers to fill out your platform, pull it directly from the source.
Magpie's Knowledge Hub is the central place where tour and activity operators manage every aspect of their business content. They write descriptions once, upload their best images, add FAQs, set meeting points, and translate into 80+ languages - all in one dashboard.
Magpie's AI tools then optimize that content for search, conversion, and brand consistency. The result is clean, structured, on-brand product data that's ready for any distribution channel - including yours.
When an operator updates anything in Magpie, every connected reseller gets the change instantly. No emails, no spreadsheets, no stale listings.
What you get from every supplier
One Integration, Every Supplier
Connect to Magpie once and pull rich, structured content from every operator on the platform. Two integration paths, same great data.
REST API
Pull structured product data in JSON. Real-time updates, pagination, and filtering by geography, category, or supplier. Built for scale.
OCTO Content Capability
The industry-standard content schema. Titles, descriptions, media, features, FAQs, and locations — all in a machine-readable, standardized format used by 130+ implementations.
Multi-Language
Request content in any of 80+ languages via BCP 47 headers. Serve fully localized listings without asking operators for translations — Magpie handles it.
Happier Suppliers, Better Listings
When operators don't have to maintain yet another platform, they stay engaged. When you get rich content automatically, your listings convert better.
Richer Listings
Get complete, optimized product data including high-res images, structured FAQs, and detailed inclusions and exclusions that boost conversion.
Always Up to Date
When operators update in Magpie, your platform gets the changes automatically. No stale content, no manual chasing, no support tickets.
Happier Suppliers
Operators love that updating Magpie updates all their resellers at once. Happy suppliers are more engaged suppliers — they list more products, keep content fresh, and respond faster.
Lower Content Ops Cost
Stop running manual content teams to fix spelling mistakes, resize images, and chase suppliers for missing fields. Magpie delivers it clean, structured, and ready to display.
Ready to Improve Your Supplier Content?
Stop chasing operators for updates. Connect to Magpie and get richer, always-current content from every supplier on the platform.