For tour & activity operators

What Magpie gives back.

Enter your numbers, or try a scenario below, and see the annual return: commission recovered and the hours Magpie takes off your team, against the price of a plan.

Magpie is billed in USD. Your returns are shown in the currency you pick above, using an approximate exchange rate.

1

Your business

$
30%

Viator, GetYourGuide, Expedia and co: the share that carries commission.

25%

Most marketplaces take 20-30% per booking.

2

Your Magpie plan

3

Revenue Magpie shiftseditable assumptions

15%

Google Things-to-Do organic, GBP and your own pages capture these commission-free.

4

Time Magpie takes overhours you spend / month

Set the hours you spend on each task a month today. Each row's saving is the share Magpie automates away.

3.5 h/mo

Magpie automates ~93% of this · saves ~3.3 h/mo

2 h/mo

Magpie automates ~93% of this · saves ~1.9 h/mo

4 h/mo

Magpie automates ~92% of this · saves ~3.7 h/mo

4 h/mo

Magpie automates ~100% of this · saves ~4.0 h/mo

8 h/mo

Magpie automates ~92% of this · saves ~7.3 h/mo

2 h/mo

Magpie automates ~80% of this · saves ~1.6 h/mo

4 h/mo

Magpie automates ~83% of this · saves ~3.3 h/mo

Time reclaimed on this plan25 h / month
$30

Values the reclaimed time. Each row's before to after is Magpie's typical automation.

Estimated net annual gain
$9,214
on the Enterprise plan
Return / $1
3 mo
Payback
$3,050
Plan/yr · USD
Commission recovered
OTA bookings moved to commission-free direct
$3,240
Marketing & admin time saved
301 hrs/yr Magpie takes off your plate
$9,024
Magpie plan
Enterprise · yearly · $3,050 USD (from)
-$3,050
Net annual gain$9,214

For every $1 on Enterprise, this returns about $4 in recovered commission and saved time.

Enterprise also unlocks Google Things to Do Ads (search campaigns for travel), which typically return 4-7x ad spend. That return is on top of the figures above and isn't modelled here.

Enterprise subscription cost varies with factors like number of products, brands and locations, review volume, and support requirements. The price shown is illustrative; talk to sales for a tailored quote.

Prices from Magpie plan sheet

Not sure where to start?

Load a realistic operator profile, then adjust any number to match your own business.

How this is calculated

Everything below is transparent and editable. Adjust the assumptions to match your own experience.

  • Annual revenue = bookings/mo × 12 × avg. booking value.
  • Commission recovered = annual revenue × OTA share × moved-to-direct × commission rate. This is where Google Things-to-Do, GBP and your own pages pay off: bookings Magpie helps you win directly no longer pay a marketplace cut.
  • Time saved = for each task, the hours you spend on it a month × the share Magpie automates away, valued at your hourly cost × 12. Typical reduction per task: Google review reply ~93% · review analysis ~92% · OTA content update ~92% · social post ~80% · blog article ~83% · product-update email ~100% (automated). Enterprise adds Viator / Tripadvisor / GetYourGuide review replies.
  • Magpie plan: Connect $79 · Amplify $149 · Enterprise from $299 per month; yearly billing applies 15% off. Enterprise cost varies with factors like products, brands, locations, review volume and support requirements, so the price shown is illustrative. Net gain subtracts the annual plan price.
  • Enterprise ads: Enterprise also unlocks Google Things to Do Ads (search campaigns for travel), which typically return 4-7x ad spend. That upside is separate from and on top of the figures here.
  • Return / $1 = total annual value ÷ plan price. Payback = how long the value takes to cover the year's plan price.

Beyond the numbers

Value Magpie delivers that isn't in the dollar figure above, hard to price but real.

Single source of truth

One hub for every product, image, description and FAQ, so your team and partners always work from the same facts.

Structured, LLM-ready content

Your content is formatted so AI assistants, Google and OTAs can read, trust and recommend it.

Content optimization score

An automated audit grades listings against OTA and AI standards, so more of them pass and convert.

Listing uptime monitoringEnterprise

Get alerted the moment a product drops off a reseller or OTA, before it quietly costs you bookings.

Reseller discovery network

Stay visible to verified resellers actively looking for new products to sell.

Instant partner updates

Change a meeting point, time or price once and auto-notify every reseller that sells it.

Review insight

Sentiment and theme analysis turns your reviews into a clear to-do list for marketing and operations.

Stronger reputation, compounding

Faster, consistent review responses lift your rating and ranking, which pulls in more direct bookings over time.

Consistent brand everywhere

Accurate, on-brand content across every channel means fewer errors, refunds and support tickets.

Global reach & translationEnterprise

Publish localized content in 80+ languages to win international travelers in their own language.

Google Things to Do AdsEnterprise

Run paid search campaigns built for travel, with their own 4-7x return on ad spend.

Faster product launches

Spin up and distribute new products in minutes instead of re-keying them channel by channel.

Example profiles and estimates are for planning only, not a guarantee of results. Figures depend on the inputs and assumptions, which you control above. Plan pricing per Magpie's published tiers (Connect, Amplify, Enterprise); see about.magpie.travel/pricing for current rates and product limits.