Google Things to Do

Google Travel Campaigns Setup Guide

Overview

This guide helps Magpie customers who are already managing Google Things to do feeds set up Google Travel Campaigns (also known as Things to do Ads) in their Google Ads accounts. Follow each step carefully and allow time for Magpie to process your linking request before creating campaigns.

Step 1: Open Data Manager

Access the Data Manager section within your Google Ads account's Tools menu.

Step 1 - Open Data Manager in Google Ads

Step 2: Manage and Link

Click Manage and Link on the Things to do center list item.

Step 2 - Click Manage and Link on the Things to do center

Step 3: Link Things to Do Center

Select the Link Things to Do Center button.

Step 3 - Select Link Things to Do Center

Step 4: Enter the Magpie Feed ID

In the Things to do center ID field, enter 485698908 (this is the Magpie Feed ID), then click Send request.

Step 4 - Enter Magpie Feed ID 485698908

Step 5: Notify Magpie

Complete the form below to let Magpie know you have requested an Ad account linking.

Step 6: Wait for Confirmation

Allow 24 to 48 hours (Monday through Friday) for Magpie to accept your connection request and upload your Product Feed IDs before proceeding to the next step.

Step 6 - Wait for Magpie to accept your connection request

Step 7: Create a Campaign

Once linked, select Create a campaign without a goal's guidance as your campaign objective.

Step 7 - Create a campaign without a goal's guidance

Step 8: Choose Campaign Type

Select Travel as your campaign type.

Step 8 - Select Travel as campaign type

Step 9: Select Activities

Choose Activities under services to advertise, select your linked feed, and continue.

Step 9 - Select Activities and your linked feed

Step 10: Configure Campaign Settings

Set up your campaign with:

Campaign name - choose something descriptive
Tracking parameters (optional)
Target ROAS - Google recommends starting around 200%
Daily budget - set your preferred daily spend

Step 10 - Configure campaign name, ROAS and budget

Step 11: Set Targeting

Configure your target customer locations and establish campaign start and end dates.

Step 11 - Set target locations and campaign dates

Step 12: Create Ad Group

Name your Ad Group and optionally set a different Target ROAS for this specific group.

Step 12 - Create and name your Ad Group

Step 13: Add Product Subdivisions

Click the arrow next to All Activities to add subdivisions for targeting specific products.

Step 13 - Add product subdivisions under All Activities

Step 14: Select Activities

Choose Activity ID from the dropdown, select the desired activities, and click Save without editing bids.

Step 14 - Select Activity IDs and save

Step 15: Activate Bidding

Change the status from Excluded to Automatic for the Maximum Conversion Value column and save your settings. Your campaign is now live!

Step 15 - Set bidding to Automatic and save

Support

If you need additional assistance with your Google Travel Campaign setup, contact the Magpie team for help.