How to get listed on Google Things to do

When it comes to getting your products listed on Google Things to do, Experience Operators have 3 options. You can create listings on your own Google Business Profile, your ResTech (Booking software) may offer an integration or you can use a connectivity partner like Magpie. Each option comes with it’s own level of reach and control. See our guide below to the different Google Things to do surfaces and your ability to get listed on each with each of the 3 connectivity options.

1. Google Travel Campaign Ads

This surface appears at the top of tour and activity search results on both mobile and desktop. It requires participation in Google Things to do as well as running campaigns in your Google Ads account.

Can i get listed here?

  • With Magpie

  • With your ResTech*

  • On your Google Business Profile

*  From our experience with marketing agency partners, many ResTechs offer limited support in helping get their clients set up for Ads.

Search example: “Things to do in Berlin”

2. Activities and Tours Carousel

This carousel appears on mobile (coming to desktop) when a user searches for tours and activities in a specific location. It is triggered by search terms which makes it important to control your descriptive content. Another important factor is having a review widget on your landing page and providing that information to Google.

Can i get listed here?

  • With Magpie

  • With your ResTech*

  • On your Google Business Profile

*  Many ResTechs do not upload review information which limits your ability to appear on this Google Things to do surface.

Search example: “London Bus Tours”

3. Point of Interest Experiences

This surface appears on mobile, desktop and the Google Maps app when a user searches for a point of interest. In the example shown, experiences who have tagged Chichén Itzá as a place they visit on their experience.

Can i get listed here?

  • With Magpie

  • With your ResTech*

  • On your Google Business Profile

*  Not all ResTechs all you to control points of interest.

Search example: “Chichén Itzá”

4. Admission Module

This surface appears on desktop, mobile and the Google Maps app and displays entrance ticket and pass products for attractions. It is sorted by price although if you are the owner of the attraction you will display at the top with the Official Site tag.

Can i get listed here?

  • With Magpie

  • With your ResTech

  • On your Google Business Profile

*  Many of the major attraction ResTechs have no connectivity to Google Things to do.

Search example: “360 Chicago”

5. Operator Booking Module

This surface appears on your Google Business profiles if you are an experience operators (Not attractions) on desktop, mobile and the Google Maps app. If you are the owner, you should be listed at the top with the “Official Site” tag.

Can i get listed here?

  • With Magpie

  • With your ResTech

  • On your Google Business Profile

Search example: “Go West Tours Australia”

6. Category Module

This surface appears mobile when a user searches “Things to do in [Location]”. You will see a carousel named “Top Experiences” which features different activity types. If you click on a tour related category you will see a few Google Things to do listings.

Can i get listed here?

  • With Magpie

  • With your ResTech*

  • On your Google Business Profile

*  Many ResTechs do not upload enough information which limits your ability to appear on this Google Things to do surface.

Search example: “Things to do in New York”

What control do I have?

Hover over the features and the icons for more information.

Features Google Business ResTech With Magpie
Points of interest
Google Travel Campaigns (Ads)
Direct link to your website
Content and keywords
Multiple Languages
Display on all organic surfaces
Listing monitoring
Google categories

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By |2024-01-31T04:16:37+00:00January 31st, 2024|industry resources|