About Secret Food Tours
Secret Food Tours has over 15,000 five-star reviews. They highlight the best local secret bites overlooked by tourists. Each tour includes great food, city history, food culture, and a special Secret Dish. Tours are for all ages and occasions, offering authentic, unforgettable experiences.
The Challenge
What they were up against
Despite global success, tours were not visible on Google Things to Do - described as the golden ticket to new customers. Google Things to Do is where travelers discover and book experiences from Google Search, Maps, and Google Travel. Listing requires a complex data feed from a certified connectivity partner, a technical barrier keeping them from reaching hungry travelers.
The Solution
How Magpie helped
Initial Integration
Used Magpie's user-friendly tools to import product inventory. Ensured tour data - descriptions, images, pricing, availability - was correctly formatted and optimized.
Real-time Feed & Automation
Magpie established a real-time data feed to Google. Updates pushed automatically within minutes, ensuring accuracy and preventing overbooking.
Go-Live & Monitoring
Products began appearing on Google Things to Do. UTM parameters were added for performance tracking to measure the impact on bookings.
The Results
What changed
Products displayed prominently on Google search results and Maps, reaching a global audience.
Automated data feed freed the team from manual data entry.
UTM tracking showed significant increase in direct bookings.
Expanded reach to hungry travelers who previously couldn't discover their tours on Google.
Ready to achieve similar results?
See how Magpie can help your tour business grow.
