About Walks
Walks (takewalks.com), founded in Rome over a decade ago, is a premier walking tour company operating in seven countries. Tours range from introductory strolls and food explorations to day trips and historical dives. Part of The Hornblower Group since 2021, Walks is dedicated to exceptional client experiences with passionate local guides.
The Challenge
What they were up against
A wide distribution network with numerous OTAs and resellers created content inconsistency. Updating descriptions, images, pricing, and availability manually across dozens of platforms was time-consuming and error-prone. This led to outdated information, brand inconsistencies, and frustration for both the team and their partners.
The Solution
How Magpie helped
Centralized Content Management
All tour content - descriptions, high-resolution images, logistical details - managed in one central location within Magpie. Any update becomes the master record for all distribution channels.
Automated Distribution
Real-time data feed ensures centralized content is automatically and instantly pushed to all reseller partners. Eliminates manual updates and guarantees accuracy.
Improved Partner Relationships
Reliable, up-to-date content feed strengthened relationships with the reseller network. Partners could trust displayed information, leading to seamless booking and fewer customer service issues.
The Results
What changed
Significant operational efficiencies - the team saved countless hours previously spent on manual data entry.
Complete confidence in content integrity across all distribution channels.
Improved brand consistency and reduced booking errors across partner platforms.
Freed the team to focus on creating exceptional tour experiences instead of managing data.
Ready to achieve similar results?
See how Magpie can help your tour business grow.
