About Underground Donut Tour
Founded by Jeff Woelker, Underground Donut Tour has operated for nearly a decade, offering donut-themed adventures across multiple cities. Tours involve learning shop histories, enjoying walks, and insider tips. Despite popularity, their tours were not visible on Google's Things to Do feature.
The Challenge
What they were up against
Google Things to Do is where travelers discover and book experiences from Google Search, Maps, and Google Travel. Listing requires a complex data feed from a certified connectivity partner - a technical barrier the Underground Donut Tour team couldn't overcome on their own. They needed a simple, automated solution to get listed.
The Solution
How Magpie helped
Initial Integration
Used Magpie's tools to import product inventory. Ensured all tour data - descriptions, images, pricing, availability - was correctly formatted and optimized for distribution.
Real-time Feed & Automation
Magpie established a real-time data feed to Google. Updates were automatically pushed within minutes, ensuring accuracy and preventing overbooking.
Go-Live & Monitoring
Products began appearing on Google Things to Do. UTM parameters were added for performance tracking across Google Search, Maps, and Google Travel.
The Results
What changed
Products now display prominently on Google search results and Maps, reaching a global traveler audience.
Automated data feed freed the team from manual data entry and ongoing maintenance.
UTM tracking enabled measurement of significant increases in direct bookings.
Listings visible across Las Vegas, Boston, Borough Market, and Dublin.
Ready to achieve similar results?
See how Magpie can help your tour business grow.